The Harlow Report - Geographic Information Systems

The Harlow Report-GIS

2023 Edition

ISSN 0742-468X
Since 1978
On-line Since 2000

first published week of: 02/27/2023

How BMW, Mercedes-Owned Map Specialist Here Aims to Stay a Step Ahead of Google

by Nick Gibbs

Here Technologies CEO Edzard Overbeek gets no guarantee that his German luxury brand shareholders will give him business. “We need to perform,” he said.

Here Technologies has successfully fended off competition from technology giants looking to move into high-definition mapping, which is one of the key components for autonomous driving. CEO Edzard Overbeek recently told Automotive News Europe Correspondent Nick Gibbs how the location data and technology platform provider will keep a step ahead of Google.

Read full story at Automotive News [Subscription Required]…

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